Milan - Italy
21-22 June 2022
The first by-invitation-only international summit blending technology and emotions, innovation and humanism, meant to lead the change from Italy towards a more human centered ethical tech. Milan hosted two days of thought leaders’ round tables, unique content experiences and outstanding keynote speakers.
All guests enjoyed inspiring sessions and fruitful networking.
Co-founder and CEO, Peek
Ruzwana is CEO and Founder of Peek.com, an award-winning platform for booking experiences (such as ziplining, boat rentals and cooking classes). Peek.com combines a marketplace with powerful booking and payment software tools for businesses. Peek.com has had $2 billion in bookings and raised over $100 million in funding from investors such as WestCap & Goldman Sachs. Forbes named the company “America’s next travel unicorn” and a Best Startup Employer in 2021. Ruzwana is also an angel investor and Scout for Sequoia Capital, investing in companies such as Clubhouse and Living Carbon. Ruzwana has been named one of Fortune's Most Powerful Women Entrepreneurs, Fast Company's 100 Most Creative People in Business and was a Finalist for E&Y’s Entrepreneur of the Year. She is a Young Global Leader for the World Economic Forum and previously worked at Goldman Sachs and the Blackstone Group. She has an MBA from Harvard Business School, where she was a Fulbright Scholar, and a BA from Oxford University, where she was President of the Oxford Union.
Chairman, Co-Chief Executive Officer and Co-Founder, Salesforce
Marc Benioff is Chair, Co-Chief Executive Officer and Co-Founder of Salesforce and a pioneer of cloud computing. Under Benioff's leadership, Salesforce is the #1 provider of Customer Relationship Management (CRM) software globally. Benioff was named “Innovator of the Decade” by Forbes and is recognized as one of the World’s 25 Greatest Leaders by Fortune, one of the 10 Best-Performing CEOs by Harvard Business Review and as the CNN Business CEO of 2020. For his leadership on equality, Benioff has been honored by GLAAD, the Billie Jean King Leadership Initiative and Variety Magazine with its EmPOWerment Award. A member of the World Economic Forum ("WEF") Board of Trustees, Benioff co-founded 1t.org — the global movement to conserve, restore and grow one trillion trees — and the WEF Friends of Ocean Action. He also serves as the inaugural Chair of WEF's Forum Center for the Fourth Industrial Revolution in San Francisco. Benioff is the owner and co-chair of TIME, and the founder of TIME Ventures — a leading investment firm with over 200 investments. Benioff is author of the New York Times bestseller Trailblazer: The Power of Business as the Greatest Platform for Change. Benioff received a B.S. in Business Administration from the University of Southern California, where he is on its Board of Trustees.
Marketing Director & Head of Corporate Social Responsibility, Prada Group
Lorenzo Bertelli has been Prada Group Marketing Director since 2019 and from 2020 has been appointed the Group’s Head of Corporate Social Responsibility. He is responsible, on one side, for the Group’s Marketing and Communication strategy and for the development, innovation and sales analysis of the retail channel for all the Group’s brands and, on the other, for the Group’s overall approach to sustainability strategy and initiatives. He joined the Group in 2017 as Head of Digital Communication and was appointed Head of Marketing and Communication in 2018. Mr. Bertelli has also been Director of Prada Holding S.p.A. since 2015. In 2021, he joined the Prada S.p.A. Board of Directors as Executive Director. Lorenzo Bertelli obtained a degree in Philosophy at San Raffaele University in Milan in 2008; he is the son of Miuccia Prada and Patrizio Bertelli, the Chief Executive Officers of the Prada Group.
Chef *** Michelin, Osteria Francescana
Chef and owner of «Osteria Francescana», a three Michelin star restaurant in Modena, which reached the first place in the international ranking of The World’s 50 Best Restaurants for the years 2016 and 2018.
Principal of Planning, Bloomberg Associates
Amanda Burden, FAICP, serves as the Principal of Urban Planning at Bloomberg Associates, an international philanthropic consulting service founded by Michael Bloomberg that helps mayors around the world improve the quality of life of their citizens. From 2002-2013, Ms. Burden served as the New York City Planning Commissioner. As Commissioner, she spearheaded the largest planning effort in the city since 1961, initiating comprehensive rezoning plans for 124 neighborhoods – almost 40% of the city – and catalyzing significant new housing opportunities in diverse communities throughout New York City’s five boroughs. A champion of design excellence, Ms. Burden emphasized community consensus-building to improve the city’s streetscape, reclaim the waterfront, and create dynamic public spaces including the East River Esplanade and the High Line. Ms. Burden holds a Master of Science degree in Urban Planning from Columbia University, a Bachelor of Arts degree from Sarah Lawrence College and an Honorary Doctor of Law from Columbia University. She has been a member of the Council for Foreign Relations since 2014.
Executive Chairman and Creative Director, Brunello Cucinelli
Brunello Cucinelli was born into a farming family in Castel Rigone, a small fifteenth-century village in the province of Perugia, in 1953. Since he was a boy, he dreamed of having a job that respected the "moral and economic dignity of man". In 1978 he founded a small business and astounded the market with the idea of coloring cashmere. In 1982, after marrying Federica Benda with whom he has two daughters, he moved to Solomeo, near Perugia, which became the object of his dreams and the great laboratory of his successes as a humanist entrepreneur.
In fact, Brunello Cucinelli does not only see his company as a producer of wealth, but as a field of action to develop and elevate the dream of a capitalism that valorises man. And the benevolent welcome that the market reserves for his products allows him to implement his ideals. Thus was born the new construction of the Forum of the Arts with the Aurelian Neohumanistic Library, the Gymnasium, the Amphitheater, the Theater and in 2013 the "Solomeo School of Arts and Crafts", according to the nineteenth-century tradition of William Morris and John Ruskin. Looking to the future, Brunello actually wants to preserve and pass on the tradition of craftsmanship as an important humanistic factor, and school is the place where this aspiration is transformed into reality. Brunello sees his occupation as an entrepreneur as a chance to spread his ideals of a new capitalism, a "Humanistic Capitalism" and for this he has received an extraordinary number of national and international awards: including in 2018, the nomination of Knight of the Grand Cross of the Order of Merit of the Italian Republic.
Oscar Farinetti (Natale Oscar Farinetti) was born in 1954, in Alba, the capital of the Langhe region. He lives at the top of a hill, among his vineyards. He is the man who founded two of Italy’s most famous retail organisations, Unieuro (electrical goods) and Eataly (food) At the end of 2020, he will be launching his third major project: Green Pea, a huge department store dedicated entirely to highquality and designer non-food products, manufactured with respect for the earth, air and water, with a view to complete sustainability. He owns numerous farms where he grows and processes organic products. He has received two Honorary degrees and has written several successful books, participating as Keynote Speakers at a variety of events and conferences all over the world. His skill lies in describing how to create a project in a way that is simple yet captivating, explaining the way he sees marketing and describing the actions necessary to successfully face the challenges ahead. Through an innovative vision based on rules and feelings, poetry and mathematics, strategies and human relationships. Oscar donates all proceeds from his conferences to the E. di Mirafiore Foundation, a non-profit organization committed to the promotion of culture.
Vice Chairman, BlackRock
Mr. Hildebrand joined BlackRock in 2012. Prior to that, he served as Chairman of the Governing Board of the Swiss National Bank (SNB). In that capacity, he was also a Director of the Bank for International Settlements (BIS), the Swiss Governor of the International Monetary Fund (IMF) and a member of the Financial Stability Board (FSB), of which the Leaders of the G20 appointed him Vice Chairman in 2011. He was also Chairman of the Administrative Committee of the Board of Directors of the BIS, and part of the Steering Committee and the Plenary of the Financial Stability Board (FSB). Previously, Mr. Hildebrand was Chief Investment Officer of a Swiss private bank and a partner at Moore Capital Management in London. Mr. Hildebrand is a Trustee of the British Museum, a member of the Group of Thirty and an Honorary Fellow of Lincoln College, Oxford. He sits on the International Advisory Board of Oxford University's Blavatnik School of Government and the International Leadership Council for Europe for the University of Toronto. He is a Chevalier de L'Ordre National du Merite (France). Mr. Hildebrand earned a BA from the University of Toronto, an MA from the Graduate Institute of International Studies in Geneva, and a PhD from the University of Oxford.
Co-Founder, CEO & Creative Director, Lands
Architect, landscapist and urban planner, Andreas Kipar is the founder and Creative Director of the international landscape architecture studio LAND, with offices in Germany, Italy and Switzerland. A graduate in Landscape Architecture at the GHS University of Essen and in Architecture and Urban Planning at the Politecnico of Milan, where he has taught Public Space Design since 2009, he often holds seminars and lectures at a number of universities, including Naples, Dresden, Venice, Zurich, Versailles and Dortmund. He is the inventor of the “Raggi Verdi” [Green Rays] model in Milan, which connects up the various areas of the city to favour a new slow mobility from the centre towards the suburbs. This model, internationally recognised as a pioneering model in green urban planning, has also had subsequent applications in Essen, the European Green Capital 2017, and in the award-winning Smart City of Rublyovo-Arkhangelskoye in Moscow. He has been appointed to draft urban and peri-urban green plans in a number of cities, including Milan, Cagliari, Piacenza, Reggio Emilia and Essen, and to develop territorial strategic plans, such as in the Ruhr basin, on the Karst Plateau, in the Langhe, on Lake Garda and on various Italian islands.
Chairman, Dazn and Co-CEO & Founder Candle Media
Kevin A. Mayer is an American business executive who is the chairman of DAZN Group. He was CEO of TikTok and COO of its parent company ByteDance Ltd in 2020. Mayer is the former Chairman of the Direct-to-Consumer & International division of The Walt Disney Company. He was previously the senior executive vice president and chief strategy officer of Disney where he led their acquisitions of Pixar, Marvel Entertainment, BamTech, Lucasfilm, and 21st Century Fox. He also directed the divestitures of Miramax and ABC Radio.
Founder, Chairman and Anchor Investor, Milano Investment Partners Sgr
An entrepreneur, he has been involved in Venture Capital investments since 1996, when he founded the telecommunications company ePlanet (listed on the stock exchange in 2000) and, later, Sarlux, a company that built and operated a power plant. He is the founder of ACM (Angel Capital Management), a private investment company and family office. ACM is the majority shareholder of Milano Investment Partners SGR, a management company of Alternative Investment Funds, founded to support young visionary entrepreneurs not only in their search for capital but in the development of their project. A philanthropist and patron, he is vice president and executive committee member of Special Olympics International. He was formerly President of the Association of Friends of the Dino Ferrari Center, which is engaged in research for neurological diseases.
Founder and CEO, illimity
Graduated in Business Administration from Bocconi and with an MBA from the Wharton School in Philadelphia, he spent his early professional years at McKinsey. Corrado Passera has built his professional career on the challenge of innovation: from Olivetti to illimity, passing through Poste, Intesa Sanpaolo and a government position as Minister for Economic Development, Infrastructure and Transport. In 2018, he created illimity, a banking startup specialized in lending to SMEs, which aims to discover and exploit the many hidden potentials of our economy and society.
CEO and General Manager, CDP Venture Capital Sgr
Born in Oakland (USA) in 1968, he is married and has three children. He graduated from the Politecnico di Milano with a degree in Aeronautical Engineering, and from INSEAD, Fontainebleau, with a Master’s in Business Administration. In 1995, he joined McKinsey & Company, where he became Partner in 2005, focusing on Telecommunications, High Tech, and Media. In 2012, he joined Vodafone Italia as Residential Director, responsible for fixed line services and broadband before moving to Wholesale and Strategy. In 2017, he joined Vodafone Group in London, taking responsibility of digital commercial services for the entire Group (20+ countries). In 2019, he joined EY as Partner, managing the Strategic Consulting division of the Mediterranean Area. In January 2020, he was appointed CEO of CDP Venture Capital Sgr - National Innovation Fund.
Author of The Raging 2020s (Henry Holt & Co)
Alec Ross is a Distinguished Adjunct Professor at the Bologna Business School, an author, entrepreneur and investor.
His book ‘The Raging 2020s’ is about the collision that has taken place at the intersection of government, business and citizens. His prior book ‘The Industries of the Future’ has been translated into 24 languages and been a best-seller on 5 continents.
He is a Board Partner at Amplo, a global venture capital firm, and sits on the board of directors for companies in the fields of technology, manufacturing, media, human capital and cybersecurity. Alec served as the convenor for technology and media policy on Barack Obama’s 2008 presidential campaign and served as Senior Advisor for Innovation to Secretary of State Hillary Clinton. After leaving the Department of State in 2013, he joined Columbia University School of International & Public Affairs as a Distinguished Senior Fellow. Alec is a recipient of the U.S. Department of State Distinguished Honor Award, the Oxford University Internet & Society Award and the TriBeCa Film Festival Book of the Year Award. He was also named one of Foreign Policy magazine’s Top 100 Global Thinkers. He began his career with Teach for America and co-founded and helped lead a technology-focused social enterprise.
“Political, ethical, subversive, ecological, humorous: this is how I see my duty as a creator.” Philippe Starck. Despite more than 10 000 creations - completed or in the making - his global fame and his tireless protean inventiveness, he never forgets the essential. Philippe Starck has a mission and a vision: creation, whatever shape it takes, must make life better for the largest number of people possible. Starck believes this highly poetic, political, rebellious, benevolent, pragmatic and subversive duty must be borne by all and he resumes it with the humor that has accompanied his approach since the earliest days: “No one is forced to be a genius, but everyone has to take part.” This citizen of the world, who considers it his duty to share his ethical and subversive vision of a fairer planet, creates unconventional places and objects whose purpose is to be “good” before being beautiful. From individual windmills, to a smart thermostat, electric bikes, or innovative and ecological wooden prefabricated houses – soon to be followed by solar boats and space tourism habitation modules, his technological miracles are vectors of democratic ecology, focused on action and a respect for the future of both humans and nature. Inventor, creator, architect, designer, artistic director, Philippe Starck is all of the above, but above all he is a man of honesty, in the purest tradition of the Renaissance artists.
Architect, Designer and Art Director at Cassina
Architect, Designer and Art Director at Cassina
Patricia Urquiola studied architecture and design at the Universidad Politécnica de Madrid and completed her studies at Politecnico di Milano where she graduated under the mentorship of Achille Castiglioni. In Spain, she was awarded the Golden Medal for Merits in Art and received the Cross of the Order of Isabella the Catholic. Patricia Urquiola has been Cassina’s Art Director since 2015 and works with the most important design companies, including Flos, Moroso, Driade, GAN, Andreu World, Glas Italia, Kettal, Kvadrat and international groups such as Haworth, BMW, Boeing, Louis Vuitton, Missoni, Mandarin Oriental Hotels, Four Seasons, Marriott Group, Starbucks, Ferrari and Swarovski. Urquiola is part of the advisory board of Politecnico di Milano and Triennale Milano Museum. She taught Interior Design at Domus Academy Milano and has given lectures at Harvard University, Rhode Island School of Design, Michigan University, Shenkar School of Engineering and Design in Israel, Alvar Aalto Academy in Finland, State University and Università Bocconi in Milan. She has also given talks at countless cultural events, such as Design Shanghai, Design Week in Istanbul, the Expressive Design Conference at the Vitra Design Museum, Weil am Rhein, Germany, the Bloomberg Design Conference in San Francisco, Festarch Perugia, Festival della Mente in Sarzana and Mantova Literature Festival, among others. Patricia Urquiola’s work is exhibited in many art and design museums around the world, including the MoMa in New York, the Decorative Arts Museum in Paris, the Triennale Museum in Milan, the Design Museum in Monaco, the National Gallery of Victoria in Melbourne, the Vitra Design Museum in Basel, the Victoria & Albert Museum in London, the Design Museum in Zurich, the Stedelijk Museum of Modern and Contemporary Art in Amsterdam, the Design Museum of Barcelona and the Philadelphia Art Museum. She has been named Designer of the Year by Wallpaper, Elle Decor International, AD España and Architecktur und Wohnen, among other magazines.